Branding is not only an image perception but also a quality perception in the minds of your consumer. For example, Mercedes is a brand and not only does the average person on the street connect it with the 3-point Star, they also connect the brand with ultimate in automotive quality. This quality also extends to their website. So, when branding is added to web designing , it takes on a whole new meaning and design aspects have to match the current brand perception or the intended brand perception (as in case of a new business).
Branding encompasses the logo, but the logo is one of the most recognizable elements of branding. Marketing Academy Group will create a brand identity, colour scheme, wordmark, and an identity system that is unique to your brand. Please call us today.
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